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Digitalization of real assets

Valus Cover


VALUS allows trademarks to add an item into a blockchain and with that item becomes unique. On the other side, customers can verify these items and see if the item is genuine. The mission of VALUS is to reduce producers who make counterfeit items. I was the founder of the project, and I was responsible for the creation of the platform for producers and customers.


UX and UI designer


Jun. 2017 – Mar. 2018

Project Type

Web platform and Mobile app


Research, User personas, Corporate identity, User flows, Wireframes, User Interface, Prototypes and Testing


Sketch, InVision, Zeplin, Illustrator


Almost every day, we face counterfeit items. These can be fakes of luxury watches, luxury handbags, jewellery and also many items we daily use in our lives such as sports items. When a customer actually orders such item, the item can be sent to the customer in the original box, and everything looks like it should be, but the item may be counterfeit, and the buyer does not know that. A current option for checking whether the item is genuine, is to go to the store where originals are sold or ask on the company website. However, if the item is not an original, a customer may have problems because he deliberately or unintentionally bought the counterfeit through a website or other store.


The VALUS platform allows trademarks or companies to add their items through the blockchain. That means in the process of making an item, the item gets a unique number or QR code. When the item arrived at the store customer can verify and see all the information of this item through the VALUS mobile app. When a customer buys an item, he can apply for ownership on it, which means if the item is lost or stolen he can mark an item and if the other person scans it, he can see the status of the item. With that, we can prevent the item from being sold again.

VALUS Solution


When I knew what I wanted to achieve, I started first with research and analysis if that solution exists on the market. Then I started with user personas, wireframing, testing and user interface. I also had meetings with companies and adapted new changes on the platform. I have a couple of times repeated the process to create a better user experience for companies and users as well.

Corporate Identity

I designed the corporate identity for VALUS. The logo presents two blockchain blocks, and I used blue and turquoise colour which represent trust, loyalty and security.

VALUS Corporate Identity

Sketching, User Flow and Wireframes

I created early-stage concepts and designs for the platform and mobile app. This allowed me to move quickly and validate new ideas. Once I had confirmed that a sketch concept could work, I created a user flow for the company platform and mobile app. Then I started with grayscale wireframes for a better presentation of the platform and app. After I finished creating wireframes, I started with user testing.

Wireframes of the company

VALUS Wireframes Company

Wireframes of mobile app and user flow

VALUS Wireframes Mobile

Wireframes when the user is registered

Final designs of the web platform for Companies

VALUS Add New Item

Add New Item

Adding new items into VALUS platform is simple. Enter item name, serial number, select category, add production date, picture, description and keywords. Once you do that item will be automatically added into a blockchain, and in the next step, you can print QR code or a number of the item. Add a website to guarantee that you are selling your items on it.

VALUS Add New Seller

Add New Seller

With adding yourself as a seller, you guarantee that you are selling your items on the seller webstore. The customer can see where the company are selling their items in the VALUS mobile application.

VALUS Add New Employee

Add New Employee

As an admin of your company, you can add employee and assign them the role.

VALUS Companies Screens

Mobile application

After the wireframes, I apply UI to the mobile app. The screen of the scanned items has three different types.

  • Normal: The user normally see all the information about the scanned item,

  • Lost: Background of the app is orange, which means that the item is lost,

  • Stolen: If the item is stolen, users immediately see with a red background that something is wrong. Also on the bottom of the screen, it is written that the item is stolen.

VALUS Mobile Application

Usability Testing

I tested the platform and mobile app at various stages of the project.

  • Wireframes were tested with the stakeholders every two weeks to get feedback on the functionality of the platform,

  • Unmoderated User testing - A few groups were created for testing the platform. All participants were using the platform to carry out hypothetical tasks,

  • Alfa Testing - Before releasing the platform for companies, we tested it with users and our partners.


As a founder of VALUS I created a platform for companies and mobile app for the customer. Both of the platforms were in Beta phase and tested with partners and future users. In the future, we want to create new functionalities on the mobile platform and as well for companies.

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